Our Flooring Showroom

Featuring great pricing on Luxury Vinyls, Hardwoods, and Carpet.

A message to our customers.

We have recently opened our physical location on South Wells Avenue and have stocked our small office with many flooring samples to help you visualize the perfect interior design for your home.

Face coverings are required and social distancing is practiced. Please call ahead to make an appointment. Thank you.

Showroom Hours

Monday – Friday | Please call for appointment


1479 S. Wells Ave. Ste. 8
Reno, Nevada 89502

Call for more info.

(775) 501-4682

Luxury Vinyl Flooring

GemCore™ Luxury Vinyl Planks & Tiles

GemCore Topaz Manhattan

GemCore By Reward Flooring

Our GemCore™ collections are a beautiful yet durable flooring option in the Luxury Vinyl class of flooring choices. The core is a SPC rigid core made of 70% stone dust and polymer composite providing a very dense core material that is thermal, impact and dent resistant. These water resistant gems come in many styles.

GemCore’s wear layer is quartz infused acrylic coating. Thicknesses start at 12-mils (thousandth of an inch) or about 1/3 millimeter all the way up to 28-mils (3/4 mm).

Visit our GemCore collections here.
Luxury Vinyl Planks Collection

Luxury Vinyl Tiles Collections

Beau Flor Luxury Vinyl Planks

Parkway Pro LVP in a living room

Parkway Pro Collection

Our Parkway Pro Collection of Luxury Vinyl Planks offers an economical option with 8 different stylish selections to choose from to match your décor style.

The 8 styles come in a 7″ wide x 48″ planks, a 12-Mil wear layer, and uses a Stone Plastic Composite core technology – SPC for short. This provides a quiet and warm feel underfoot.

This flooring also comes with a lifetime residential and 10-year light commercial warranty.

View the Parkway Pro collection
Luxury Vinyl Planks Collection

Cortona Plus Luxury Vinyl Planks

Cortona Plus Sonora

Mission Collection — Cortona Plus LVP

The Cortona Plus collections boast 3 classes: 7″ Wide Plank, 9″ Extra Wide Plank, & the unique Herringbone Planks. They also have a 20-Mil wear layer for added scratch resistance and longevity.

This collection also boast a denser SPC stone composite core material for impact abd dent resistance.

Check out the 3 distinct collections in the Cortona Plus line of LVP.

Explorer the Cortona Plus collection.

We carry two distinct core technologies in this category of flooring; SPC and WPC. See the section diagram below to learn how LVP and LVT flooring are made

SPC = Stone Plastic Composite. With the substrate section (Core) manufactured with stone dust as its major component, we get a very dense, hard floor finish.

WPC = Wood Plastic Composite. This substrate version has wood dust mixed with binding and foaming agents to give a softer feel underfoot.

Two important considerations when purchasing LVP products are the wear layer thickness and the style that matches you tastes. The wear layer is usually measured in MILs or thousandths of an inch. Our economy lines are still a good option at 12-MILs or about 1/3rd of a millimeter. Our most robust wear layer thickness is 28MILs.

Gemcore Section

Gemcore™ Sectional Construction

  1. Quartz Enhanced Acrylic Coating. Mineral-enhanced finish provides an extreme layer of durability proven to resist shoe scuffs, kids toys and even pet claw marks!
  2. Decorative Layer. Combines state-of-the-art print and emboss technology for the look and feel of natural wood. In selected collections, we offer *EIR “Embossed In Register” technology that aligns the texture and printing for a more realistic wood appearance.
  3. Substrate Made with over 70% stone. GemCore™ is more stable and more dent resistant than WPC, LVT and laminate!
  4. Anti-Microbial Pre-attached Backing.The pre-attached non-toxic underlayment pad makes installation fast and easy, with enhanced sound performance.

Image courtesy of Reward Flooring

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